Welcome to FoundHer Strategy Studio: Founder Introduction
- Kamakshi Gupta
- Jun 2
- 2 min read
Updated: Jun 9
To everyone reading this - I am so glad to have you here. My name is Kamakshi and I am the founder of FoundHer Studio. I graduated from The University of British Columbia where I did my Bachelors in International Economics, with over five internships and multiple extracurricular roles during university, I’m someone who’s endlessly curious about the world.

Strategy has always been part of my life. I’m an overthinker. A Type A. The kind of person who plans for every possible outcome - and then replans when life throws a curveball (which it always does). In my final year at UBC, I had a classic quarter-life existential crisis: What do I really want to do with my life?
What I discovered was this - I love the smallest decisions that shape businesses into brands. The behind-the-scenes thinking. The quiet moves that resonate with millions. Let’s pause and think about the device you are reading this on - an Iphone? A mac?
Apple took over the world but at the crux of it all it was a result of a group of people brainstorming strategies on how to connect with consumers. Whoever they were, whatever they did resonated with people all across the globe - That kind of connection is human, powerful, and intentional.
As I begin my life after graduation with a dynamic 9-5 as a Partnerships Associate , I’m also excited to launch FoundHer Strategy Studio to explore this magic. Every week, I’ll break down:
Brand case studies
Strategy insights
Founder's journeys
Feminine-driven innovation and growth
Because strategy isn’t just about numbers or slides - it’s about people. Passion. Power.
FoundHer Studio focuses especially on female-led brands and the quiet brilliance of women who build while healing, lead while doubting, and rise while holding the world around them.
So What to Expect?
A new case study every week — first one drops June 15th, 2025
Strategy lessons you can actually use
Stories of bold women doing business their way
Real-time reflections from my own career and entrepreneurial journey
If you’re a builder, a strategist, or someone who knows there’s more to business than just buzzwords - this is for you. Be it you are building your business, or help others build theirs - every week you will have a new take on brands - the legacies, the upcoming, the lessons and everything in between.
I’m so glad you’re here. Thank you for being a part of this.
Welcome to FoundHer Strategy Studio.
Let’s build.
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