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Welcome to FoundHer Strategy Studio: Founder Introduction

  • Writer: Kamakshi Gupta
    Kamakshi Gupta
  • Jun 2
  • 2 min read

Updated: Jun 9

To everyone reading this - I am so glad to have you here. My name is Kamakshi and I am the founder of FoundHer Studio. I graduated from The University of British Columbia where I did my Bachelors in International Economics, with over five internships and multiple extracurricular roles during university, I’m someone who’s endlessly curious about the world.

This is me - Kamakshi!
This is me - Kamakshi!

Strategy has always been part of my life. I’m an overthinker. A Type A. The kind of person who plans for every possible outcome - and then replans when life throws a curveball (which it always does). In my final year at UBC, I had a classic quarter-life existential crisis: What do I really want to do with my life?


What I discovered was this - I love the smallest decisions that shape businesses into brands. The behind-the-scenes thinking. The quiet moves that resonate with millions. Let’s pause and think about the device you are reading this on - an Iphone? A mac? 


Apple took over the world but at the crux of it all it was a result of a  group of people brainstorming strategies on how to connect with consumers. Whoever they were, whatever they did resonated with people all across the globe -  That kind of connection is human, powerful, and intentional.


As I begin my life after graduation with a dynamic 9-5 as a Partnerships Associate , I’m also excited to launch FoundHer Strategy Studio to explore this magic. Every week, I’ll break down:


  • Brand case studies

  • Strategy insights

  • Founder's journeys

  • Feminine-driven innovation and growth

Because strategy isn’t just about numbers or slides -  it’s about people. Passion. Power.

FoundHer Studio focuses especially on female-led brands and the quiet brilliance of women who build while healing, lead while doubting, and rise while holding the world around them.

So What to Expect? 

  • A new case study every week — first one drops June 15th, 2025

  • Strategy lessons you can actually use

  • Stories of bold women doing business their way

  • Real-time reflections from my own career and entrepreneurial journey

If you’re a builder, a strategist, or someone who knows there’s more to business than just buzzwords - this is for you. Be it you are building your business, or help others build theirs - every week you will have a new take on brands - the legacies, the upcoming, the lessons and everything in between. 

I’m so glad you’re here. Thank you for being a part of this. 

Welcome to FoundHer Strategy Studio.


Let’s build.

 
 
 

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